At Caught Short, they believe in being nature’s perfect guest by taking out what we take in, no matter if it’s a remote spot or a ‘well used’ trail. They believe in inspiring respect for our environment and the people in it. To them, this means leaving our pristine landscapes as we found them or better, ensuring the communities calling these places home are happy to host local and overseas visitors in their backyard.
We were thrilled to be asked to design the brand identity and packaging suite for Caught Short. Working closely alongside Pip Eckhoff, the face and mind behind the Caught Short brand, we were constantly inspired by Pip’s dedication for the people of New Zealand to leave no trace, no exceptions.
We couldn’t be prouder of Pip and the Caught Short team.
Disciplines: Brand Identity Design / Packaging